Facebook, a Company without a Vision

Image via TrueRep Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision. For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook. Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component. This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. Geoff Livingston on […]

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The Big Facebook Screw

Image by El Tel63 Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed. In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface. Timeline sabotaged traditional brand page performance, created a money generation vehicle, and sacrificed its users privacy for business purposes. Geoff Livingston on Google+

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Lost in a Digital Nightmare

Image by Misspixels Attention and reputation. That’s what we fight for online, particularly those of us vested in building personal identities and businesses through social media. By doing so we sacrifice more than we possibly imagine. We’re wild animals caught, caged and put on display at the zoo. Every check-in, status update, photo, error, and other digitized personal detail will be housed in a database for mining, extrapolation and exploitation to benefit commercial interests. “I update, therefore I am.” Geoff Livingston on Google+

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5 Facebook Futures

The recent Facebook IPO filing and its expected $100 billion valuation dominated recent headlines. Much of the speculation was about profitability, and how the new public structure will change the company. Since my Mom is a nationally renowned astrologer (Jacqueline Bigar), I decided to pick up the IPO crystal ball and offer five Facebook futures. Here we go: 1) The Rise of Sheryl Sandberg Want to know who the real CEO of Facebook is? Look no further than the IPO filing. Facebook pays Sheryl Sandberg a whopping $31 million. Certainly a high fee, but given her role in developing the company into a profit maker it’s no surprise. It’s also the salary of a large public company’s CEO. As profit […]

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5 Challenges for Google+ Business

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early stage, consumer businesses, nonprofits and non technology B2B plays have little to gain from Google+ other than SEO (can you say Squidoo II?). Moving forward, Google+ needs to provide a substantive growth curve and a robust business offering to effectively complete. Here are five challenges facing Google+ for businesses: 1) Beyond SEO It’s great that bloggers and corporate content producers […]

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The Danger of Auditing the Echo Chamber

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man,” Heraclitus. I recently sat at an event in the back row. Two gentlemen in front of me were listening to the speaker, commenting back and forth in a critical way. While it seemed cruel, it also seemed familiar, something I and many others on the Internet have and continue to do every day. We audit thought leaders, friends and others opinions, and then reinvent the ideas, bandy them back and forth, and sometimes evolve them. It’s human nature. Consider the many conversations that are occurring this autumn about Mark Zuckerberg and his character as depicted in The Social Network, […]

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