Posts Tagged ‘Mark Zuckerberg’

Facebook, a Company without a Vision

Posted on: October 1st, 2012 by Geoff Livingston 41 Comments

Mark zuckerberg f8 a l
Image via TrueRep

Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision.

For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook.

Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component.

This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras.
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Geoff Livingston on Google+

The Big Facebook Screw

Posted on: July 11th, 2012 by Geoff Livingston 18 Comments

Screwed
Image by El Tel63

Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed.

In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface.

Timeline sabotaged traditional brand page performance, created a money generation vehicle, and sacrificed its users privacy for business purposes.

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Geoff Livingston on Google+

Lost in a Digital Nightmare

Posted on: June 14th, 2012 by Geoff Livingston 19 Comments

#nightmare hashtag project
Image by Misspixels

Attention and reputation. That’s what we fight for online, particularly those of us vested in building personal identities and businesses through social media.

By doing so we sacrifice more than we possibly imagine.

We’re wild animals caught, caged and put on display at the zoo. Every check-in, status update, photo, error, and other digitized personal detail will be housed in a database for mining, extrapolation and exploitation to benefit commercial interests.

“I update, therefore I am.”
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Geoff Livingston on Google+