Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision.
For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook.
Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component.
This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras.