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From the Internet of Things to Video Moxy

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

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Visual Literacy Means Better Thinking

What will a society where people learn and communicate visually — and struggle with reading and writing — look like? Probably smarter… And loud.

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Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

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When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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A New Novel from Geoff Livingston

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(2012-present)

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