Force Awakens

How Disney Revved Up the Star Wars Marketing Engine

Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.

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Do You Believe in Mermaids?

What do photography stalkers, social media marketing conversations, mermaids and The Donald all have in common?

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Mark Schaefer Breaks Down the Content Code

With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.

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Death in the Afternoon-2
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xPotomac Returns on June 12

xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!

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A New Novel from Geoff Livingston

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