Posts Tagged ‘marketing’

Using Sex to Sell Social

Posted on: August 15th, 2012 by Geoff Livingston 29 Comments

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
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Will Social Rule the Marketing World?

Posted on: August 8th, 2012 by Geoff Livingston 10 Comments

54 Percent of All Ad Expenditures in 2010 Were Spent on Direct Marketing

No. It won’t.

The truth? Online media — all forms of it — increasingly rules the world, but social is just a piece of that converged puzzle.

When you look at the numbers direct marketing rules the world, at least from an overall marketing spend perspective (see above chart from the Marketing in the Round infographic), money is being invested in direct tactics like email marketing, direct mail, search, and more first. That’s because the direct marketing approach yields the most ROI at a 10:1 ratio, according to the Direct Marketing Association (DMA).
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7 Branded Experience Marketing Tips for Artists and Writers

Posted on: August 7th, 2012 by Geoff Livingston 3 Comments

The Jimi Hendrix Experience
Jimi Hendrix Image by jbhthescots

Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.

Based on those interviews, I have accumulated several branded experience marketing tips.

While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.

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