Posts Tagged ‘marketing’

Please Help Me

Posted on: May 10th, 2012 by Geoff Livingston 6 Comments

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round.

Me and my co-author Gini Dietrich are hosting a virtual book launch party at 1 EST on Monday (register here) that I hope you’ll attend. If you live in Chicago, you are welcome to attend the live launch party. We’re trying to break the top ten business lists on both Amazon.com and Barnes and Noble for that hour! If we succeed, Gini is going give me a shaving cream pie in the face.

Ifdy Perez Serves Me a Pie in the Face

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Going Beyond Transactions to Learn More

Posted on: May 4th, 2012 by Geoff Livingston 1 Comment

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders.

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in turn, increase many desired marketing key performance indicators. Lower cost technologies make learning easier today, whether that’s using interstitial survey technologies, CRM tracking tools, or analytics.

I talked recently with Everyday Health VP of Market Research Carolina Petrini about how they are using Crowd Science to learn more about their stakeholders. They wanted to go beyond knowing that their readers were predominantly women to:
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What Comes First, Multichannel Integration or Social Business?

Posted on: April 30th, 2012 by Geoff Livingston 14 Comments

FUTURISTIC HOUSE by Architect Ephraim Henry Pavie
Image by ephy1

Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise of socially-enabled enterprises?”

Last January, we debated whether social business was BS or reality. It’s a good question, and one that’s still not fully answered in my mind.

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