Murky Mastheads

Image by Marion Doss There’s an old saying in politics that perception is reality (attributed to Lee Atwater). If you want an example, look no further than blogs written under the guise of venerable mastheads like Forbes, Fast Company and Harvard Business Review. Consider the perception of journalistic excellence these mastheads possess — and yes, even new media outlets like Techcrunch, Mashable, and others. What these branded blogs deliver often strays from the greatness they promise. Yet people consider these blogs authoritative for some reason. With so much chum and hubris floated to succeed in the attention economy, what we get is not what is perceived. Geoff Livingston on Google+

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All Polls and Surveys Are Not Equal

Image by renaissancechambara In Washington, polls and surveys drive policy decisions, particularly around campaign season. For a presidential election, Gallup polls are considered accurate within four points, and this has yet to be proven wrong. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. This degradation in quality is indicative of a larger trend on the social web, the erosion of expertise (and professionalism) caused by social media content. Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. Indeed, they are. The quality and value of their data is another […]

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Nine Guest Posts on Social Media

Due to the late release of Welcome to the Fifth Estate, the opportunity to coincide the book with last Spring’s speaking engagements was lost. In lieu of a book tour, it seemed appropriate to go on a blog tour. The following nine blog posts are Fifth Estate themed social media pieces about different subject threads in the book. Thank you Adam, Jason, Jesse, Danny, Allyson, Gini, Frank, Team Mashable and Brian for the opportunities. How Media Companies Fit Into the Fifth Estate – The Future Buzz: How does a company fit into the larger social web? The Unsexiness of Tactical Brilliance – Social Media Explorer: The need to be tactically proficient above chasing social media glitter. The State of Influencer […]

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Mashable Editor In Chief Adam Ostrow on the Future of Media

Welcome to the Fifth Estate is officially available for purchase today. What better way to kick things off than a video from Mashable Editor in Chief and author of the book’s introduction Adam Ostrow? In this short two minute video Adam expands on a couple of trends discussed in the introduction: What the rise of Netflix and other online video players means to the traditional broadcast and cable marketplace How portable identity differentiated Facebook and Twitter, and whether there’s any room for competition Why tablets (and smartphones) have changed everything Some of the themes that resounded from Adam’s introduction (listen to it via podcast) and interview included the rapidly moving media marketplace we are living in. Seeing independent and upstart […]

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Anatomy of a Great PR Pitch

When I woke up this morning the following pitch was waiting for me in my email… Hi Geoff – I hope all is well. I’m a fan of your writing and share the same area of focus. I started Pinkdingo.com, which we launched in Beta form in March and are now overhauling with a very specific focus that will differentiate us (and our value-add for charities) quite substantially in a pretty crowded field (online fundraising). Also, it looks like we have the same taste in motorcycles (see below)…. Anyway, I’d love to chat with you sometime soon about what we’re up to and planning, and online giving in general, if you’re game to do so. I am particularly interested because […]

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Mashable Outtake: CrisisCamp’s Andy Carvin (@acarvin)

My column last week on Mashable tied together overarching themes from mega charity events like Twestival, 12for12k, Tweetsgiving and CrisisCamps. To get the information, I interviewed the four organizers cited in the article. Each interview was fantastic and informative in its own right. So with my editor’s blessing I am publishing the unedited interview source material over the next couple of weeks for general consumption. The following is Andy Carvin‘s CrisisCamp interview. And is senior strategist at NPR and runs their social media desk. He has been involved in online disaster response projects going back to 9/11 and the 2004 tsunami, and has been part of the team helping pull together the CrisisCamps. GL: What makes CrisisCamp unique as compared […]

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