Posts Tagged ‘medium’

Exiting Facebook as a Marketing Vehicle

Posted on: November 13th, 2012 by Geoff Livingston 65 Comments

facebook
Image by pshab

For a few months now, I have been reducing my marketing presence on Facebook.

Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power.

Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there.

This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook.

The linchpin was seeing organic unpaid engagement drop on blog posts.

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Geoff Livingston on Google+

Coping with the Klout Reality

Posted on: October 9th, 2012 by Geoff Livingston 100 Comments

Lost
Image by cintamamat

Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies.

As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while.

There wasn’t much to say. I agreed in principal with many of my colleagues and their continuing coverage about the broken nature of influence metrics.

But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex.

The business marketplace cannot help itself. It will chase quick fixes to community building, recruitment and measuring individual online capabilities, making social scoring an obvious play. I have three reasons for coming to this conclusion.
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Geoff Livingston on Google+