Four Storytelling Methods

Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures. Success assumes a few of things: 1) That the storyteller understands what compels its stakeholders; 2) the information presented in the story is useful; and 3) the return on investment for an organization is asked for in a tasteful manner. Meeting those three fundamental building blocks empowers an organization to make storytelling work. There are many approaches towards storytelling. Personification, third person storytelling, embedded journalism, and metaphors are just four ways to […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Hope Under the Bridge by Geoff Livingston
Sunrise Over Alexandria by Geoff Livingston
Postcard Shot by Geoff Livingston
Light Under Shelter by Geoff Livingston
The Rainbow Sunrise by Geoff Livingston
Urban Mushroom by Geoff Livingston
Arena Stage by Geoff Livingston
Remembering Jefferson by Geoff Livingston
Sunset at Nats Stadium by Geoff Livingston
Nationals Stadium by Geoff Livingston
Urban Sunrise by Geoff Livingston