Four Storytelling Methods

Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures. Success assumes a few of things: 1) That the storyteller understands what compels its stakeholders; 2) the information presented in the story is useful; and 3) the return on investment for an organization is asked for in a tasteful manner. Meeting those three fundamental building blocks empowers an organization to make storytelling work. There are many approaches towards storytelling. Personification, third person storytelling, embedded journalism, and metaphors are just four ways to […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Cade Martin (@cademartin) Photo Shoot by Geoff Livingston
Cotton Candy Potomac Sunrise by Geoff Livingston
The Lotus Giant by Geoff Livingston
Dee Wong by Geoff Livingston
Morning of the Pink Lotus by Geoff Livingston
Gretchen Schaefer by Geoff Livingston
Sunrise Over the Potomac (No HDR) by Geoff Livingston
The Rososevelt Bridge at Sunrise (No HDR) by Geoff Livingston
Brooklyn Bridge (No HDR) by Geoff Livingston
Old School Ducati 250 (No HDR)) by Geoff Livingston
Old School Ducati 250 by Geoff Livingston