Four Storytelling Methods

Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures. Success assumes a few of things: 1) That the storyteller understands what compels its stakeholders; 2) the information presented in the story is useful; and 3) the return on investment for an organization is asked for in a tasteful manner. Meeting those three fundamental building blocks empowers an organization to make storytelling work. There are many approaches towards storytelling. Personification, third person storytelling, embedded journalism, and metaphors are just four ways to […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Don't let the sun go down on me. by Geoff Livingston
Bright Tulip by Geoff Livingston
Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston