Image by Khiera Falconari Have you seen “The Grey?” What a dark movie! Of course, if you’re a wildlife fan, the wolf pack scenes were fantastic. And how menacing was the wolf pack leader? I don’t think he’d be invited to the high school prom. Yet the alpha male is the most influential of all the wolves in the pack. Point being, influence isn’t always determined by popularity. Sometimes influence finds itself in the opposite. That applies to human influence, too.
We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged. Some research released today, The Effectiveness of Celebrity Spokespeople in Social Fundraisers, conducted on case studies within the PayPal network validates this truth. The paper, my final as a Zoetican and co-authored with Henry T. Dunbar, concludes that online celebrity fundraising efforts are hit and miss. Further some of the biggest names get outpaced by lesser known web-based personalities or […]
Image by Joi Guest post by Richard Laermer It appears a couple of different takes on Friday’s story about Mike Arrington leaving TechCrunch, a company which he founded in 2005 and was bought out by AOL in April… In Friday’s Wall Street Journal article one gets the warm fuzzy feeling that Arrington simply resigned to move on to a bigger and better adventure of running a $20 million venture-capital fund, called CrunchFund, which is to invest in start-ups. CrunchFund is backed by AOL and several VC firms. TechCrunch is quoted as saying that Arrington will continue to write for TechCrunch, but will have no editorial oversight. When the news broke Arrington tweeted “slow news day.” Business Insider story quotes Arianna […]
UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: “Women of WiFi, after Caillebotte” by Mike Licht, NotionsCapital.com by Danny Brown and Geoff Livingston (Cross posted on Danny’s blog) Contrary to Violet Blue’s disappointing stance about women in tech in 2010, this year saw a terrible new trend, the outright enforcement of the glass ceiling in technology. First there was Michael Arrington’s terribly ignorant rant, followed verbally by the […]
Warning: There’s significant profanity in this podcast. Richard Laermer and I hosted our second show today. The El Show (follow us on Twitter) was a wee bit outrageous today, focusing on: Trolls Loren Feldman and his Puppets Michael Arrington and his Libel Suit Amanda Chapel – Hottie bombalody troll Us as Trolls Tr.im/Friendfeed Mass markets without newspapers Scoble’s mass unfollowing Socializing content – It doesn’t mean anything. Now it means get slimed! Nothing social about it GI Joe Download and/or listen to the El Show today.