How Will Project Glass Impact Marketers?

I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashamalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. While Google doesn’t like the term augmented reality, wearable computing could move this concept from a geeky work in progress to a breakthrough Internet application. This glass monocle features a wirelessly connected computer built into it. A half-inch display allows you to take and share photos, chat and access information like calendars and maps on the Web. Bone conducting audio will allow information to transmit without interfering with outside sounds. Scheduled […]

Read more
Linkedin Google+ Facebook Twitter

Does a Social Score Make a CMO?

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? The methodology for the social scores released in the infographic was not released, and there was an incredibly wide disparity between follower counts and placement in the Top 20. It’s hard to consider the scores valid because we don’t know the criteria used for the algorithm. One would hope Forbes would insist authors provide information sources and research criteria, even when it’s published under the guise of a blog. More on this tomorrow. Today let’s address the question of CMOs and social media scores. Clearly […]

Read more
Linkedin Google+ Facebook Twitter

Does Google Deserve More Credit?

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident. Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public. When was the last time […]

Read more
Linkedin Google+ Facebook Twitter

Steve Jobs Breaks the No News Cycle

Image by Annie Bannannie Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Really, how many more Google+ blog posts can we read? Given that Jobs has asked for and received the Apple Chairman position and will still counsel on new products, he sure doesn’t seem to be planning an imminent funeral. Perhaps it’s simply time to balance his life a little more because life (health, family, mind, etc.) […]

Read more
Linkedin Google+ Facebook Twitter

All Polls and Surveys Are Not Equal

Image by renaissancechambara In Washington, polls and surveys drive policy decisions, particularly around campaign season. For a presidential election, Gallup polls are considered accurate within four points, and this has yet to be proven wrong. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. This degradation in quality is indicative of a larger trend on the social web, the erosion of expertise (and professionalism) caused by social media content. Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. Indeed, they are. The quality and value of their data is another […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston
Glen Echo Park by Geoff Livingston
Bandit Salute by Geoff Livingston
The Sultans of Swing by Geoff Livingston