9026557010_5228cc06b3_c

5 Ways to Reverse Mentor Millennials

It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and mobile media have become critical components of the modern marketing mix. In turn, Generation X and Baby Boomer marketing and PR pros have been forced to embrace new media. Learning these tools can be difficult, but co-workers — yes, the very same junior staff hired to “handle” social media — can help. Be smart about this. One primary characteristic of millennial generation is a desire to be included and treated respectfully. Young co-workers want access to executives, and choose work […]

Read more
Linkedin Google+ Facebook Twitter

Applying Social Storytelling to Strategic Online Fundraising

This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media” at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for those seeking to cultivate donors. Your communication must convey a compelling story and a means for the donor to participate. From this year’s Millennial Donors report: “Like last year, millennials said they gave most often as a result of personal, traditional giving requests, with popular technologies such as online and email giving coming in at lower percentages. However, the respondents […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston
Glen Echo Park by Geoff Livingston
Bandit Salute by Geoff Livingston
The Sultans of Swing by Geoff Livingston