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Weather Channel

The Marketing of Winter

A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.

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So You Are a Marketer

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

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My Big 5 Marketing Predictions for 2014

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

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Sharing and Collaboration

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brandsĀ is a stark change. This collaborative shift is caused by technology in the form of social and Ā mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I […]

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Experiencing Electronic #Natitude

Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” That’s how my 2013 season began with the Nationals on opening day, a brilliant integrated in-park/online/broadcast experience. Encouraging fans to use the # slogan is brilliant, spanning Twitter, Google+ and Instagram, and perhaps soon Facebook. […]

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A New Novel from Geoff Livingston

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Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
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Jason Jue at the Tidal Basin by Geoff Livingston
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Put Your Hands in the Air by Geoff Livingston