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From the Internet of Things to Video Moxy

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

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Weather Channel

The Marketing of Winter

A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.

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responsive-design

So You Are a Marketer

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

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My Big 5 Marketing Predictions for 2014

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

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Sharing and Collaboration

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands¬†is a stark change. This collaborative shift is caused by technology in the form of social and ¬†mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I […]

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

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Queen of the Hay Bales by Geoff Livingston
Piglet Comes Home by Geoff Livingston
Yield to the Twilight by Geoff Livingston
Patagonia River Valley Re-Edit by Geoff Livingston
Veterans Memorial Bridge in Blue Soft Edit by Geoff Livingston
The National Aquarium in Baltimore HDR by Geoff Livingston
Paul Duning, Capitol Communicator (@capitolcom) by Geoff Livingston
Flowers and Falls by Geoff Livingston
Sunrise at the National Aquarium by Geoff Livingston
Baltimore Rising by Geoff Livingston
USCFC Taney at Sunrise by Geoff Livingston