The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today.
Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based mobile version of the web site and donation platform, and an iPhone app for fundraisers.
The Third Screen showed that almost every company or organization that goes mobile sees a surge in mobile traffic usually above 10%. This 10% rule was illustrated over and over again with case studies. We launched mobile at the end of 3Q, 2011, and just as the book indicated, the results have been amazing: