Posts Tagged ‘monitoring’

7 Branded Experience Marketing Tips for Artists and Writers

Posted on: August 7th, 2012 by Geoff Livingston 3 Comments

The Jimi Hendrix Experience
Jimi Hendrix Image by jbhthescots

Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.

Based on those interviews, I have accumulated several branded experience marketing tips.

While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.

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Avoiding Measurement

Posted on: April 10th, 2012 by Geoff Livingston 13 Comments

I'm still running away
Image by Vincepal

Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.

I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.

Generally, marketers and communicators avoid measurement.
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Filtering Out the Hashtag Economy

Posted on: October 18th, 2011 by Geoff Livingston 13 Comments

At the epicenter of Twitter marketing (and bad jokes) are hashtags. Hashtags have become dominant in the stream, depicting events, twitter chats, initiatives, and more. Yet, much has been said about how Twitter has become too noisy and commercialized.

Enter the hashtag filter, compliments of Tweetdeck.

Filter

And what happens?

The signal increases, and the marketing blah blah recedes. Real conversations appear in the stream again. How refreshing!

But what about missing out on important conversations?

Never fear! Adding a column based on a search term like IgniteDC or that favorite hashtaged term du jour provides a direct view of relevant conversations.

Conversations

“But, but, but,” sputters the marketer, “What about tracking and monitoring Twitter conversations?”

There are two ways to look at this: 1) Search is easier with the hashtag, yes. So if you can get people to use a hashtag, great! Monitoring is easier.

2) Twitter users don’t care whether hashtags make your marketing work easier. They only use hashtags if it is relevant to Their Conversation. And if hashtags have become a form of marketing pollution without context then less and less people will pay attention to the almighty # sign.

Filters only allow people to act on disinterest. But make no bones about it, people are increasingly filtering out the noise with tools like Tweetdeck or with glazed over eyeballs. And in the case of hashtags, yet another communications tool has become over-marketed and devalued.

What do you think of the proliferation of hashtagged conversations on Twitter?