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Breaking Up Google

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

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5 Common Actions Competitors Take

Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds. Moving forward, there are some common competitive responses that you can expect. Here are five of them: 1) Pretend You Don’t Exist This out of all the responses is the most short sighted and foolish response. The ostrich approach — at least publicly (they certainly talk about you behind closed doors) — kids no one. Customers know there are alternatives, and so does the media and […]

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Coalition Marketing for the Common Good

Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often joint marketing initiatives are fielded where both or a group of brands are co-promoted (almost like a large summer music festival with multiple headliners). For example, consider how your grocery store may be affiliating with a gas company to provide loyalty programs. Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Conference. Another form is traditional channel sales, […]

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A New Novel from Geoff Livingston

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Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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Rail Runner Rise by Geoff Livingston
Georgia O'Keeffe's Pastels by Geoff Livingston
Art to Some by Geoff Livingston
Skate Punk by Geoff Livingston
Dawn at the Santa Fe Railyard by Geoff Livingston
Contemplation by Geoff Livingston
Thomas, the Sheriff by Geoff Livingston
There's Trouble a 'Brewin' Out There by Geoff Livingston
Don't Mess with Donald When He's Drunk by Geoff Livingston
Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston