Marketing Fundamentals: Blocking and Tackling

Tackle
Image by Infadelic

People want to win marketing and PR accolades, but they don’t even know how to communicate on a basic level.

It’s a failure to block and tackle.

That’s the problem with today’s marketing discussion, and why so many CMOs struggle to integrate new digital media tactics into the larger communications mix: We have many practitioners and thought leaders who talk well about one tactic like inbound marketing, but are clueless when it comes to the dozens of other marketing tactics at a CMO’s disposal.
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How CMOs Integrate Marketing Agencies and Consultants

CMO-dilemna-graf1
Image by cleonleclerc

Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment.

Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.

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Marketing in the Round Infographic: The Tip of the Iceberg

Marketing in the Round Infographic

Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened.

Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.

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Six for Six

Day 71 - Dreidl Die
Image by slgckgc

Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey:

1) The Idealism of Better Business Through Social

When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone reflected this idealism.

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