Phil Gerbyshak‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. I wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth… Whose Rules? First (and my myth buster), rules offered by social media experts don’t mean much unless you want to be a second tier version of this person (or business). Even some of the opinions in the eBook offered starkly contrasting views. It just reminded me that rules are meant to be broken, particularly when it comes to …