I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals. Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it). Some ask me how I achieve success at SxSW when others seem to struggle. Here are my tips to make the most of this great opportunity: Get Started Now SxSW winners are made before the show, not at the event.
Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: retweets, impressions, follower counts, blog rankings, and other public measures of “conversation.” Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation. It’s the same industry that during the 1.0 era relied on similar metrics, such as number of press clippings, impressions (sound familiar?), and the winner of all metrics, ad equivalency. Current […]