There are no sacred mastheads anymore. Every outlet has a bias, and most reporters are chumming the social network waters for the most shares. How the Washington Post muffed the Washington Nationals new manger hire, and smeared team officials in the process.
Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of bloggers. They use algorithms to detect hot news stories before they trend in the blogosphere, then break the news before traditional players and bloggers alike. Specifically, Mashable, the Huffington Post, Forbes, Google and the others use algorithms listen to chatter on the social web. When hot trends bubble up they source the content provider, assign a reporter, or in the […]
President Obama and Jack Dorsey at the White House Twitter Town Hall Everyone talks about relationships and the importance of two-way interaction in social media. Participation is a cornerstone of building strong community presence. But other than core subject matter evangelists, there is only so much you can do to interest people on a dry topic. That’s when you need to give the community something to talk about. Social means sharing experiences and yes, talking. And frankly, a lot of what businesses and nonprofits have to talk about can put the most lively of children to sleep. How can you turn a dry topic into something a little more meaningful? Here are four ways to go beyond normal day-to-day interaction, […]
Image by S_Mercurier Today’s oped in the Washington Post by former Nightline Chief Ted Koppel declares the Death of Real News. Prompted by FOX and MSNBC’s clear political views, this piece declares something many have come to know: Our society has lost any resemblance of integrity in its news with very few exceptions. But given who said it — a hard newsman, an elder statesmen of the Golden Era of journalism — it is my feeling that the article will be remembered as a piece that marked a point in time that saw the end of uniform factual journalism across traditional media. While there are holdouts — PBS, NPR, arguably the New York Times, to some extent the Wall Street […]