PayPal Research Shows Strength of Community Trumps Popularity

We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged. Some research released today, The Effectiveness of Celebrity Spokespeople in Social Fundraisers, conducted on case studies within the PayPal network validates this truth. The paper, my final as a Zoetican and co-authored with Henry T. Dunbar, concludes that online celebrity fundraising efforts are hit and miss. Further some of the biggest names get outpaced by lesser known web-based personalities or […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Cirque (@cirque)  du Soleil Tents by Geoff Livingston
Sword and Horse Re-Mix by Geoff Livingston
Sword and Horse: A Game of Skill by Geoff Livingston
Wide Angle Cirque du Soleil (Sans Paint) by Geoff Livingston
A Night at the Circus by Geoff Livingston
Dee Wong, @iamnerdee (Two) by Geoff Livingston
Lotuses of Days Past by Geoff Livingston
Swimming is Better with a Friend by Geoff Livingston
Texas State Capital Building by Geoff Livingston
Stevie Ray Vaughn by Geoff Livingston
Gated Stars by Geoff Livingston