PayPal Research Shows Strength of Community Trumps Popularity

We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged. Some research released today, The Effectiveness of Celebrity Spokespeople in Social Fundraisers, conducted on case studies within the PayPal network validates this truth. The paper, my final as a Zoetican and co-authored with Henry T. Dunbar, concludes that online celebrity fundraising efforts are hit and miss. Further some of the biggest names get outpaced by lesser known web-based personalities or […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Don't let the sun go down on me. by Geoff Livingston
Bright Tulip by Geoff Livingston
Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston