Can We Give the Jedi/Ninja Thing a Rest?

Introducing the Social Media Shogunby: geoffliving “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,” Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. Now it’s reached the point of ridicule, and really hurts the sector more than anything. If you think clients — you know, the serious ones that everyone wants — are amused by Jedis and Ninjas selling them social media, think again. On the contrary, they are demanding the latest information on measurement and […]

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The El Show Episode 28: Social Media’s Ills

Episode 28 of the El Show featured Albert Maruggi social media’s relevancy, and the GOP’s political social media. Here’s a breakdown of Episode 28: Albert hypothesizes that social media could become a fad Internet fame and societal hierarchies going back to biblical times… Catastrophic things like robbery or drastic privacy violations could shake social media up… The average person may decide that social is not a good use of time: Chatter vs. knowledge. The destruction of trust and community management Intermission: Polish presidential death conspiracy theories How do you monetize social media? Download or listen to the El Show Episode 28 today! Also available on iTunes!

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A New Novel from Geoff Livingston

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Dawn at the Santa Fe Railyard by Geoff Livingston
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There's Trouble a 'Brewin' Out There by Geoff Livingston
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