Judy Dench looking over coffins in a scene from Skyfall, image by Sony Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.
Image by being LarsLars Let’s be clear. You’re not my audience. We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community. I’m just lucky enough to have you come here now and again, and read my posts. The miracle of social media empowers this very public symbiotic relationship of equals. It’s also why communicators who call their stakeholders audiences drive me crazy.
When I announced the revision of my book Now Is Gone, I published a draft of the first chapter, “Welcome to the Fifth Estate.” A reader, Ike Pigott, who is very familiar with the first book, thought the primary theory and content was so different from the first one that it should be retitled. Here is Ike’s comment on the Fifth Estate post: Geoff – maybe “Welcome to the Fifth Estate” would have been a better title for the book. After all, it appears to be such a substantial rewrite, with all new case studies, that it would go beyond Second Edition status. In actuality, Ike’s comment is very correct. More than 50% of the book is new, and of […]
I’m happy to announce that I am currently writing the second edition of Now Is Gone (Bartleby, the Publisher), which will be released in 2011. Only a few hundred copies of the book remain in stock. Since the social media market has evolved so much over the past three and a half years when the first one was drafted, it will be retitled, “Now Is Really Gone.” You can read the draft of the first chapter — Welcome to the Fifth Estate — on Slideshare, as submitted to my editing committee. Before describing planned changes for the second edition, it’s really important to thank Engage Author Brian Solis for his work in writing the introduction, consulting on direction and content, […]
When I wrote Now Is Gone, Long Tail theory was prevalent throughout social media conversations. Applied, WIRED Executive Editor Chris Anderson’s economic theory did a great job of visualizing the ascent of new media forms in context with old traditional media. Since that time, social networks and mobile media postings have arisen to assert their place within the world of media. Just to recap what Long Tail theory that with a large population of customers the selection and buying pattern results in a power law distribution curve (Pareto distribution). A market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items (“hits” or “head”) against the other 80% (“non-hits” […]
Several folks received emails today from Amazon indicating they will not receive Now Is Gone until November 26th for the U.S., and December 5th for European Union customers. First of all, let me apologize for this up front. A confluence of issues have occurred: