When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.
Since we brought Michelle home, she has proven to be a high octane dog who needs some running time. Being the first one up at the Livingston household, I am often chaperone her to the local dog park. I see some amazing parallels at the dog park to the good and bad of online social networks. My dog park consists of about 250 people. Everyone says hi to each other, and we learn a little about each other’s lives. I often smoke a cigar in a corner and blog, or work on my iPad. This used to be my writing time, and I don’t want to give that up. As a result, I tend to a bit more of an […]
Image by Den Den Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. Self determination now exists at its ultimate zenith, coupled with a bizarre sense loneliness. YouTube star Jenna Marbles reflected recently in a NY Times article that with all of her online fame and popularity and friends, she finds herself in an odd state of loneliness. We have many boys and girls trapped in their own online bubbles now. Geoff Livingston on Google+
If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the Internet ecosystem. Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. Individual voices represent actors. Entities like budget-rich companies investing in online media, traditional media companies, publishing houses, and already successful individuals are the directors and producers. This is not to demean individuals that have made a name for themselves online. Consistently excelling online as an influencer takes significant effort. There’s a reason why so many social media voices are obsessed […]
Image by alshepmcr It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! I have to admit, I got caught up in this hooplah again during the past year. Then I looked at my real life (the one I physically walk around in), and my toddler clinging to my pants leg crying every time I moved to the […]
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture. Geoff Livingston on Google+