A Content Marketing Debate

Image by Peter Hutchkins The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time. I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

The Wonder of the Skies by Geoff Livingston
Heron on the Edge by Geoff Livingston
Ford Model A by Geoff Livingston
The Henry Ford Museum by Geoff Livingston
Detroit Renaissance Center by Geoff Livingston
General Motors HQ - The Renaissance Center by Geoff Livingston
Fountains on Fire by Geoff Livingston
The First DC Water Station by Geoff Livingston
U.S.S. Barry, DD 933 by Geoff Livingston
Picking Apples by Geoff Livingston
Picking Apples 2 by Geoff Livingston