Easy Money

Transactions Anytime Anywhere Sans the Wallet

Image by Doug88888 Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely. Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences. PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form. In theory, with log-ins added to the equation, events, apps or any other kind of device can complete […]

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1,886,434 Ways the Long Tail Beat Klout

Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many thanks have already been sent to the donors, nonprofits and partners involved. Give to the Max Day also provided yet another example of how big social media names don’t necessarily translate into great social performance. On the contrary, the majority of winners in Give to the Max Day Grand Awards were not the big nonprofit brands with sizable influencers locally. It was the little guys, the Little Lights Urban Ministries (Klout Score: 10) and For Love of Children, Inc. (Klout […]

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PayPal Research Shows Strength of Community Trumps Popularity

We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged. Some research released today, The Effectiveness of Celebrity Spokespeople in Social Fundraisers, conducted on case studies within the PayPal network validates this truth. The paper, my final as a Zoetican and co-authored with Henry T. Dunbar, concludes that online celebrity fundraising efforts are hit and miss. Further some of the biggest names get outpaced by lesser known web-based personalities or […]

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