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Social Scoring and Peer Influence

In today’s online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now. Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers. As the old adage goes, “You […]

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Elmo Delivers 4 Peer-to-Peer Lessons

My daughter Soleil loves Elmo madly. As much as the little red monster can annoy, I wanted to support my little girl in her crush. So I intentionally identified in with the online Sesame Street videos. While there is a golden nugget in every episode for kids, I saw a pattern of lessons about adult peer-to-peer relationships. Please excuse my goofy cheesy Da-Da post (as Soleil calls me), but here are four things I learned from Elmo: Geoff Livingston on Google+

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Why You Want the Link Love

Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. Now more than ever, inbound links are the lifeblood of your content marketing effort. Links are the currency of the social web, driving word of mouth, third party credibility and earned search engine optimization. The hallmark of the social media revolution — and now the online networked economy — is the referral to someone else’s content. When someone gives your site a positive link, it’s an endorsement of the […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

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(2009-2011)

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San Miguel Arcangel Interior by Geoff Livingston
A Deadly Kiss by Geoff Livingston
A Lovely Ghoulish Woman by Geoff Livingston
San Miguel Arcangel by Geoff Livingston
Queen of the Dead by Geoff Livingston
Michelle and Maria Garrison by Geoff Livingston
Little Boy Muertos by Geoff Livingston
Two Ladies Muertos by Geoff Livingston
Patrolling the Potomac by Geoff Livingston
Haunted Tree by Geoff Livingston
HDR Sunrise on Dyke's Marsh by Geoff Livingston