Thoughts from Conversation with Klout CEO Joe Fernandez

Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. Publishing the larger post separately seemed important, a way to provide a larger portion of the industry information about the most pressing Klout questions. In addition to the discussion about evolving the algorithm and the ethics of Klout Perks in the Read Write Web piece, Mr. Fernandez covered several other points raised by critics. One of the more interesting aspects was a discussion about gaming […]

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5 Primary Problems with Klout

Update: Klout CEO Joe Fernandez commented below and has asked to set up time on Tuesday morning at 11 a.m. EST to chat. Kudos to Mr. Fernandez for a great and prompt response. As Klout gains steam online, the market needs to examine the platform’s actual merits, instead of buying its marketing program. Ace Blogger Conversation Agent Valeria Maltoni has decided to up the ante on her blog and rightly so. This week, the DC Klout-up was an interesting get together of local digerati, but lacked any program or substance, and instead relied on free Pop Chips. What was hyped as Klout coming to DC turned into nothing more than a tweet-up. And this empty feeling, matches much of Klout’s […]

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