The Permission Trap

After reading the Age of Context (read my review here), I could not help but think about how this era is removing most concepts of privacy. In turn, it is causing an incredible amount of intrusive spam. A tension builds between brands who market to the niche, and consumers who unwittingly gave them permission to do so. The Age of Context theorizes that successful companies will need to taper their shotgun approaches to marketing. I admired Robert Scoble and Shel Israel‘s hope, but at the same time I had my doubts. Then I interviewed Robert. He made some interesting comments about filters possibly resolving invasive marketing, and providing an end ceaseless spamming. Before diving in further, let’s discuss the permission […]

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The End of the Social PR Revolution

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder for marketers to be seen with branded earned media and social updates. This evolution is best evidenced by the increasing role of owned and paid content placement (as discussed, content marketing is the 21st century nice description of advertising), and social or native advertising. Other signs evidence this change, too. Social search and stronger policing of black hat SEO by […]

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Instapocalypse and the Permission War

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before. Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be […]

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