Thoughts from Conversation with Klout CEO Joe Fernandez

Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. Publishing the larger post separately seemed important, a way to provide a larger portion of the industry information about the most pressing Klout questions. In addition to the discussion about evolving the algorithm and the ethics of Klout Perks in the Read Write Web piece, Mr. Fernandez covered several other points raised by critics. One of the more interesting aspects was a discussion about gaming […]

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Reaffirming the Internet Breeds Incivility

Perhaps you saw the dust-up yesterday. Peter Shankman called out my business partner Kami Huyse for a post about one of his tweets (pictured above). Kami was using it as an example to create a conversation about Internet civility… The original tweet was a demonstration. Time consumption abuse by folks who don’t value Peter’s time was used to flaunt rates and be generally flippant on Twitter. Just an observation that Kami never pointed at Peter directly by name or link, instead using the content of the Tweet as a discussion point. While her title was sensational — I Don’t Have Time to Google You: Microfame Breeds Arrogance — I think she was making a point about mindful conversation in not […]

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