The Naked Truth of Social Media

Phil Gerbyshak‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. I wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth… Whose Rules? First (and my myth buster), rules offered by social media experts don’t mean much unless you want to be a second tier version of this person (or business). Even some of the opinions in the eBook offered starkly contrasting views. It just reminded me that rules are meant to be broken, particularly when it comes to […]

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5 Marks of a Great Writer

Image by Alan Weir After writing professionally for two decades in a variety of media and roles, several key attributes clearly distinguish a great writer. Some of these are ideals that others are better at, some of them are personal strengths. Here’s a look at my top five: 1) Transcending Medium Great bloggers, strong journalists and fantastic authors impress us with their words. But the writer who transcends medium, style, tone and even first, second and third person narrative just amazes me. The ability to easily work with varying media and styles demonstrates a master wordsmith’s skill. In college as a literature major, Thomas Hardy was my idol. He wrote fantastic important novels, then became one of England’s most influential […]

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Fathers & Sons – Diamond Love

One of my favorite books of all time remains Turgenev’s incredibly haunting Fathers & Sons. The book, “concerns the inevitable conflict between generations and between the values of traditionalists and intellectuals.” The crazy stories of generational conflict and care between men, unconquerable romantic love, and the constant strife between nihilism and traditional values reminds me of my 20s. My Dad and I had some tough times.  Ironically, the only thing that kept our tenuous relationship in place was a third kind of love, the love of the baseball diamond. With the Phillies going deep into the playoffs this year, it’s been a joy talking baseball on the phone with him. A native Philadelphian, I grew up watching the Phillies of […]

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A New Novel from Geoff Livingston

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