This post was almost titled “Eating Kawasaki,” but the issue extends beyond Twitter behavior and influencers. The general state of online conversation continues to devolve into a snarky, nasty tar pit, in turn impacting the outside world by destroying real relationships. That should not be a surprise, people who exist online interact in real life. As bad manners become the norm online, they inevitably affect their real life relationships. A recent study reported by Reuters and Marketing Pilgrim, showed that “78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.” The above infographic shows more factoids from the study.
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media.