3109842507_b07e0b7e74

The Devolving Civility Situation

This post was almost titled “Eating Kawasaki,” but the issue extends beyond Twitter behavior and influencers. The general state of online conversation continues to devolve into a snarky, nasty tar pit, in turn impacting the outside world by destroying real relationships. That should not be a surprise, people who exist online interact in real life. As bad manners become the norm online, they inevitably affect their real life relationships. A recent study reported by Reuters and Marketing Pilgrim, showed that “78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.” The above infographic shows more factoids from the study. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

WAKE UP CALL: Word of Mouth Marketing more than Social Media

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

The Big Chief (@NatsBigChief27) Runs for First Place #Natitude by Geoff Livingston
The Rays of God by Geoff Livingston
Roosevelt Bridge at Dawn HDR by Geoff Livingston
Summer's Last Warriors by Geoff Livingston
Nocturnal Purple Delight by Geoff Livingston
Morning Gold by Geoff Livingston
Glorious Morning Light by Geoff Livingston
Ready for the Bees by Geoff Livingston
Reach for the Light! by Geoff Livingston
Break on Through to the Other Side by Geoff Livingston
Basking in the First Sun Rays by Geoff Livingston