The Return of the Blog Roll

keep it rolling
Image by Rod Senna

Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.

The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.

Here are the blogs:

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Social Photography: Thoughts and 4 Tips

Ride the Sunset!
Taken mid-air last night with an iPhone 4s.

You may not love Flickr, Instagram or Pinterest, but you can’t deny the continuing rise of social photography. Photos dominate social media. Even on Facebook, the king of networks, people spend 17 percent of their time perusing photos according to a recent ComScore/BuddyMedia study.

Facebook time spent seg

Whether they are retail pics “pinned” on Pinterest, food shots discussed on any social site (25 percent of foodie photo creators do so as part of a daily food diary), or a happenstance shared on Instagram or via TwitPic, photos are a universal staple of the online social world. As such, social photography should be a part of your communications strategy.

The results have been fantastic for me. While this blog has a decent following, in the four years I have written here regularly (some of the old 2007-8 posts were imported from my now defunct Now Is Gone blog), my photo blog on Flickr has generated roughly 50% more page views.

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8 Substantive Blogs to Read

behind the eight ball
Image by Ed Schipul

Getting tired of the same old, same old? Here are eight blogs that seem to deliver great marketing, media and communication content day-in, day-out without getting stuck in the echo chamber’s pedantic chatter. While just a few of the many strong blogs out there, they deliver regular delightful reads.

Danny Brown’s Social Media Marketing Blog – A strong read almost every post, Danny always makes you think. He keeps it real, and focuses on real strategy, nor is he one for chasing butterflies… Unless chasing butterflies is your dream. Perhaps that’s why this blog works so well, it’s relentlessly focused but always with personal passion and a can-do dreamer’s attitude.

Katya’s Nonprofit Marketing Blog – An everyday staple, and one of the industry’s long-standing bright minds. Katya’s general focus is nonprofit, but make no bones about it, she is a marketing blogger. Read Katya for insights into branding, simplicity, and tactical execution.

MobileActive – If you are into mobile, this blog shows some of the world’s most incredible case studies of how internet capable phones are being used to change the world. These case studies should inspire ideas and concepts of possible uses.

Copywrite, Ink. – Rich Becker’s always thoughtful blog uses metaphors and case studies to illustrate his points. Another blogger who has low tolerance for a social media pop ethos, Rich takes an educator’s approach to illustrating his points and does so very effectively.

Spin Sucks – Gini Dietrich’s content machine turns out quite a few goodies during the week. Gini isn’t one to tolerate a lot of bubble-esque BS. She also covers the basics pretty well, and features some strong guest bloggers. Spin Sucks is a worthy add to anyone’s reader.

Photofocus – If you enjoy creating visual media with cameras, this blog is for you. A staple of daily posts advises on the latest trends, tips and techniques in the digital era of photography.

Copyblogger -Sometimes formulaic, but always well written, and chock full of good tips on — you guessed it — writing. This top ranked marketing blog stays above the echo chamber fray with its prescient content, new media savoir faire, and focus on business writing.

Problogger – Content marketing was made professional by problogger. OK, maybe not, but this long-running content marketing site offers regular, pragamatic advice on how to make a blog work for your organization. In tandem with Copyblogger, the blogs provide a great one-two punch.

What blogs would you add to the mix?