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Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

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Light Is Everything

Light shapes everything that happens with a camera. It is the paint that makes the portrait.

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Getty Images Move Too Little, Too Late

In the past two weeks, Getty Images made its images available for free on a limited use basis to anyone on the Internet. The move represents a measured gesture to capture some of that social photo and content marketplace. But it’s not enough.

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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A Night at the Circus by Geoff Livingston
Dee Wong, @iamnerdee (Two) by Geoff Livingston
Lotuses of Days Past by Geoff Livingston
Swimming is Better with a Friend by Geoff Livingston
Texas State Capital Building by Geoff Livingston
Stevie Ray Vaughn by Geoff Livingston
Gated Stars by Geoff Livingston
Downtown Austin at Night by Geoff Livingston
Sunset Over Lake Travis by Geoff Livingston
Austin's South Congress Street Bridge in Twilight by Geoff Livingston
Lake Travis in the Twilight by Geoff Livingston