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Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

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Oh, That Party Culture

SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.

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Instapocalypse and the Permission War

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before. Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

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(2009-2011)

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The Kennedy Center by Geoff Livingston
Work Friends by Geoff Livingston
Ride the Elephant by Geoff Livingston
Feed the Pony by Geoff Livingston
Galloping to the Strike by Geoff Livingston
The Buccaneer by Geoff Livingston
Load the Crossbolt by Geoff Livingston
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Sword and Horse: A Game of Skill by Geoff Livingston
Wide Angle Cirque du Soleil (Sans Paint) by Geoff Livingston