SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.
Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before. Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be […]
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture. Geoff Livingston on Google+
I love social photography. Yes, it’s arguably the social web trend of 2012. But beyond the punditry, I just love taking, sharing and discussing pictures. Seeing so many places and great things as I go about my life, it’s hard not to be stunned at least once daily. There’s a sense of presence that comes with appreciating the beauty that surrounds us. Geoff Livingston on Google+