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Show and Demonstrate, Forget the Tell

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

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Oh, That Party Culture

SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.

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Instapocalypse and the Permission War

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before. Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be […]

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Repurpose Traditional Media for Digital Environments

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture. Geoff Livingston on Google+

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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My Photos

The Capital Wheel In Motion by Geoff Livingston
Fireworks Along the Parkway by Geoff Livingston
Old Boy by Geoff Livingston
The Rotunda at the Smithsonian Museum of Natural History by Geoff Livingston
Landing at National Airport by Geoff Livingston
14th Street Bridge Heading into Washington, DC by Geoff Livingston
Triceratops by Geoff Livingston
Magic Sparkler Wand by Geoff Livingston
Playing with the Sparkles by Geoff Livingston
Pin Wheel by Geoff Livingston
Ring of Fire (Self Portrait) by Geoff Livingston