Four lessons gleaned at the photo industry’s premier event on retouching.
Taken mid-air last night with an iPhone 4s. You may not love Flickr, Instagram or Pinterest, but you can’t deny the continuing rise of social photography. Photos dominate social media. Even on Facebook, the king of networks, people spend 17 percent of their time perusing photos according to a recent ComScore/BuddyMedia study. Whether they are retail pics “pinned” on Pinterest, food shots discussed on any social site (25 percent of foodie photo creators do so as part of a daily food diary), or a happenstance shared on Instagram or via TwitPic, photos are a universal staple of the online social world. As such, social photography should be a part of your communications strategy. The results have been fantastic for me. […]