Posts Tagged ‘pictures’

Georgetown Lecture: Social Gets Bigger and Blander

Posted on: September 5th, 2012 by Geoff Livingston 20 Comments

Spring at Georgetown Campus

Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.

I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).

1) Social Media Gets Bigger

We have entered the post adoption phase of social media in America.

Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.

Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.

The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.

(more…)

The Inevitable Pinterest Post

Posted on: February 16th, 2012 by Geoff Livingston 51 Comments

427107 2957442528373 1030795218 32788251 706963363 n
Image by Social Graphics

Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post.

What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future.

This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. Finally the infographic movement towards visualizing data as opposed to blogging or writing about a topic is yet another bellwether towards pics instead of words.

(more…)

Let the Playoffs Begin (with a Pictorial)

Posted on: October 6th, 2010 by Geoff Livingston

The 2010 Major League Baseball playoffs begin today. For the first time in their 127 year history, the Philadelphia Phillies enter the postseason with the best record in baseball. Still no one knows who will win the World Series with that October Chill in the year…

It’s my favorite sports season! Because baseball is the best sport! To celebrate, I put together a pictoral of some of my favorite baseball shots that I have taken over the past few years. I hope you enjoy, some are high quality, others tell a story like Barry Bonds’ 750th homer.