Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.
Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine. The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about… GL: How has photography changed […]
GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones.