The Return of the Blog Roll

Image by Rod Senna Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here. The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first […]

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How Razoo Became a Mobile Platform

The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based mobile version of the web site and donation platform, and an iPhone app for fundraisers. The Third Screen showed that almost every company or organization that goes mobile sees a surge in mobile traffic usually above 10%. This 10% rule was illustrated over and over again with case studies. We launched mobile at the end of 3Q, 2011, and just […]

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1,886,434 Ways the Long Tail Beat Klout

Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many thanks have already been sent to the donors, nonprofits and partners involved. Give to the Max Day also provided yet another example of how big social media names don’t necessarily translate into great social performance. On the contrary, the majority of winners in Give to the Max Day Grand Awards were not the big nonprofit brands with sizable influencers locally. It was the little guys, the Little Lights Urban Ministries (Klout Score: 10) and For Love of Children, Inc. (Klout […]

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