Subliminal advertising may sell hair growth products, but is it really helping bald men, or does it just stunt their confidence?
It’s funny how we as community feel compelled to recreate the same trend over and over again as a new revolution. Consider how the same audience centric principles become repackaged over and over again during the past eight years. We have moved from Web 2.0 to social media to social business to content marketing to the trend of the immediate future, context marketing (user experience). In all of these cases, while the technology evolves, the general revolution is the same: Customers have control of their media and experience. Brands need to listen and serve them conversations, er content, er, customized web pages, er, awesome experiences that are relevant to them. With each year, evolving technology creates evolutions. Customers gain more […]
Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through Social When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone […]