Posts Tagged ‘pr’

Welcome to the Obama BP Spin War

Posted on: June 3rd, 2010 by Geoff Livingston 8 Comments




Rhode Island farmers pitch in to help the Gulf

It’s been three days since my last post on the Deep Horizon oil crisis, and what a 72 hours it has been. Let’s take a look at what’s happened in the now very apparent Obama Administration vs. BP spin war:

Wow! The spin war has begun in earnest. And who loses? The Gulf community and environment, and the American taxpayer. The Deep Horizon incident is quickly becoming the greatest eco-disaster in modern history. And instead of focusing on useful actions, Obama seems bent on spinning BP as the villain.

No Need to Kick. BP Is Already Down.

BP’s shoddy PR and poor actions has done enough to vilify the company, at this point. Obama and the Democrats are sacrificing the company for public opinion points. We need leadership, not PR.

As to claims that BP’s profits should be stripped, please. The company has lost 1/3 of its market cap. Isn’t that enough? We need BP employees feeling like they have a job to do (plug well, refine oil, etc.). We need this company still for fuel because we don’t have a clean energy economy yet.

Let’s be clear: BP has owned responsibility and has maintained that it will pay the necessary financial damages. There is a lawsuit being actively explored to hold criminal offenders accountable. What else do people want?

Yes, BP PR and execs need the watchdogs, and if you read me you know I am one of those watchdogs. In fact it seems everyone is one of them now. I hardly see how BP will be able to get away with anything.

How will destroying the entire company like this help? I don’t see how putting 90,000 more people out of work helps the 10,000 fisherman who will lose their jobs. I don’t understand how killing their clean energy programs — fueled by their profits and market cap — will help us become an oil free economy. That’s what you do when you stop shareholder payouts.

What Needs to Happen

Chest beating and mindless witch hunting will only hurt all of us. We need to channel our anger towards both the government and BP and hold them to the task at hand. Specifically, protect unpoisoned Gulf waters, clean poisoned Gulf beaches and waters as best we can, plug the leak, and finally, activate citizen volunteers.

Obama needs to do a better job getting a capable command and communications structure in place to clean up the Gulf. BP is not an environmental clean up company, nor do they defend shores from danger. Last I checked that was the Coast Guard, EPA and U.S. Navy’s job. BP is an energy company that drills and refines oil. Why are they being asked to handle clean-up? Let the military do it and hand BP the bill.

The Obama Administration needs to use its considerable PR skills to effectively communicate with the American public during the crisis, not schlack BP. What is the government doing Today to resolve these issues?

Obama needs to ensure not only communications, but that the DoJ investigation holds his own administration accountable, too. For surely, some EPA/MMS employees broke the law, too. Speaking of, has the Obama Administration been checking on the safety of all the other off-shore sites? What’s the status on other active oil platforms?

The president needs to activate citizens to help, because we are angry and feel powerless. Some folks, like the video featuring the farmers above, have stopped waiting for Obama and BP to get the public engaged, and started acting on their own (See my Mashable article on four ways to clean-up the Gulf using social media). What happened to “Yes, We Can?” Heck, how about taking some of the 10% of unemployed Americans and paying them to clean up, then giving the bill to BP?

And frankly, Obama needs to find viable employment for the Gulf fishing community, which will be out of work for much longer than this year. The Gulf marine environment and associated economies have likely sustained permanent wide-reaching damage.

BP needs to be quiet about whether or not oil plumes exist, whether or not 10-20k barrels a day are spilling, and simply focus on getting the leak filled. There’s no further advantage to be gained by trying to minimize public perception of how bad this is. Instead, let the facts tell the story, fix the well, and simply focus on being supportive to all clean-up, DoJ and scientific efforts. Ethical, factual communications are the only way out for BP.

No elected official should take pot shots at oil company profits without first disclosing how much oil money they have in their campaign war chest. In the words of Ben Franklin, “Clean your finger before you point at my spots.” Congress and the administration need to get big corporate dollars out of their pockets and reform themselves if they want anyone to take them seriously.

Enough BS and spin about who is to blame. Let the DoJ investigation figure that out. We all need to mindfully address the Herculean problems Deep Horizon presents with solution-oriented actions.

Popularity: 5% [?]

The El Show Episode 33: PR Ethics and the Oil Spill

Posted on: June 1st, 2010 by Geoff Livingston No Comments

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Episode 33 of the El Showfeatured guest host Rich Becker who filled in for a sick Richard Laermer. We discussed the Deep Horizon oil spill crisis, the collective communications mess that has ensued, and the ethical issues presented.

Here’s a breakdown of Episode 33:

  • Introducing Rich Becker and his Fresh Content Initiative
  • Breaking down the oil spill problem into a series of sub-crisis, from the culpability aspect, to fixing the oil spill, the different clean up issues, and the PR behind
  • BP’s role? Rich says that they simply need to fix the oil leak and stop dismissing environmental damage.
  • Is it a question of leadership: BP is running the entire show, and it’s not realistic.
  • We analyze the BP (Haliburton and Transocean) PR and the related ethics
  • Then we discussed the role of MMS in the oil spill, and how Elizabeth Birnbaum lost her job
  • The DC blame game and how it’s backfiring on Obama
  • How Obama is starting to position BP as the enemy
  • PR ethics and the oil crisis
  • When to become a whistle blower

Download or listen to the El Show Episode 33 today! Also available on iTunes!

Popularity: 2% [?]

BP: 2010′s Most Irresponsible Corporate Citizen

Posted on: May 28th, 2010 by Geoff Livingston 25 Comments

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In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization.

This company has quickly become 2010′s worst corporate citizen, and it will be hard for anyone to beat them in the year’s remaining seven months (much less the decade). As the bard said, the company doth protest too much. Let’s look at what the mounting evidence reveals:

BP claims responsibility. The ethical failure in its actions cannot be dubbed socially responsible. Far from it. These corporate executives are demonstrative of some of the worst villainous behavior we have seen in decades.

The federal government maintains it has its boot on BP’s neck. It’s clear that since Obama has become personally involved — one month after the fact — the federal government is acting more responsibly, suspending further off shore drilling, etc. However, it’s not enough. It’s time to take the guillotine to BP’s neck, and file criminal proceedings against some of the world’s most despicable corporate citizens.

Popularity: 4% [?]

What Will Top Kill?

Posted on: May 26th, 2010 by Geoff Livingston 4 Comments

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Thirty six days after the original Deep Horizon explosion and the beginning of the United States’ worst eco-crisis ever, BP will seek to end this oil spill nightmare with its two-day Top Kill procedure. The cement mud mix would effectively plug the well, the latest in many failed attempts to end the oil spill. In the latest effort to quell th spill and public dissatisfaction, BP will show the procedure live on video. But what remains to be seen is what will finally be killed, the oil spill or the last vestiges of public trust for BP and the Obama Administration’s crisis response team.

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What BP Wants Us to Believe

One thing is certain, everything for BP and the Obama Administration is riding on Top Kill succeeding. If it doesn’t, the oil spill will continue for weeks on end, with no immediate back up plan announced by the oil company.

Public trust in BP, the Administration, and their various partners in this effort is close to (if not already) irrevocably tarnished by Deep Horizon. The crisis PR has been terrible with missteps on resolution, horrific transparency on possible solutions, false accounting of actual daily oil spill amounts, the policing of beaches to prevent media reporting, bickering between BP and the EPA, dispersants’ negative impact, a new climate bill that endorses further off-shore drilling, 19 new off shore drilling licenses since Deep Horizon, etc., etc., on and on.

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What We Really Believe

Though BP has tried to address these issues, the end result has been public anger, and ridicule rivaling Jon Stewart. One must think Bush era Katrina FEMA officials and Exxon Valdez crisis communicators are relieved to see the grand scale of the Deep Horizon Laurel and Hardyesque bumbling and stumbling.

Unfortunately, the crisis PR probably cannot recover. The chance to save face was lost long ago.

The only thing that can end this is a swift conclusion to the oil spill, and then a much better job from all parties on recovery efforts, now and in the long term. So as Top Kill proceeds, it will surely end one thing — the oil spill — or another — any hope for BP and Obama EPA communicators ending this year on a happy note.

P.S. Generally speaking, the environmental blogosphere’s coverage of Deep Horizon has been apathetic and non existent. It’s been disappointing to have to go to CNN instead of my favorite green blogs for news and opinions. In fact, it’s been a failure in my mind of another kind, and it makes me wonder how serious the U.S. green movement is.

I do want to thank Joe Romm at Climate Progress for standing above the rest and rising to the occasion. Until BP successfully resolves this, we should follow Joe’s footsteps and cover Deep Horizon relentlessly.

Geoff Livingston is a regular contributor to the Live Earth blog.

Popularity: 2% [?]

Episode 19: Where Do We Go with Blogger Relations

Posted on: May 14th, 2008 by Geoff Livingston No Comments

Actually a very good episode given all of the brew haha that blew up across the blogosphere.

Aaron started us off as I was late (doh!).  This is Aaron’s last week at b5media, so he’s up in Toronto.

Within a couple of minutes I showed up, usual niceness (aaaawww).

Then we had a very long civil discussion about the whole blogger relations issue.  Ground covered included:

  • Basic background
  • Some of the causes, including undo pressure
  • Whether or not all bloggers really have the power to blacklist vs. the top tier
  • Press releases – why bother emailing them?
  • Better uses of our time, including social good
  • Flat out building relationships

Presto Vivace’s Alice Marshall joined us for a good part of the conversation and added a lot of great colorful insights.

Silly Valley: We briefly discussed whether or not Andy Beal is right, that Google is Dying and determined the post was likely titled for SEO/link bait purposes.

Episode 19 – MP3

Aaron Update: We called Gina Trapani Rita all show. So sorry, Gina!

Popularity: 24% [?]