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	<title>Geoff Livingston&#039;s Blog &#187; pr</title>
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		<title>The Secret to Success: Impact and Experience</title>
		<link>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/</link>
		<comments>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:07:56 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Commencement]]></category>
		<category><![CDATA[commonwealth]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[job market]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mass]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[students]]></category>
		<category><![CDATA[VCU]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[virginia comonwealth university]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4189</guid>
		<description><![CDATA[I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University&#8217;s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today&#8217;s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fixes for Three Lousy PR Pitches</title>
		<link>http://geofflivingston.com/2011/12/05/fixes-for-three-lousy-pr-pitches/</link>
		<comments>http://geofflivingston.com/2011/12/05/fixes-for-three-lousy-pr-pitches/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:06:37 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4156</guid>
		<description><![CDATA[Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Book Title Revealed: Marketing in the Round</title>
		<link>http://geofflivingston.com/2011/12/05/book-title-revealed-marketing-in-the-round/</link>
		<comments>http://geofflivingston.com/2011/12/05/book-title-revealed-marketing-in-the-round/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 12:00:21 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Me, Myself and I]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4103</guid>
		<description><![CDATA[This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it&#8217;s not nice to tell prolific bloggers they can&#8217;t write about what they&#8217;re writing about. It&#8217;s been a challenge, that&#8217;s for sure. It&#8217;s time to let the [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>How PR 2.0 Created the Social Media Bubble</title>
		<link>http://geofflivingston.com/2011/01/05/how-pr-2-0-created-the-social-media-bubble/</link>
		<comments>http://geofflivingston.com/2011/01/05/how-pr-2-0-created-the-social-media-bubble/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 14:21:25 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[ad equivelancy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[barometer]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[donations]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Three A]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=2286</guid>
		<description><![CDATA[Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence &#8212; such as the ability &#8220;to cause desirable and measurable actions and outcomes&#8221; &#8212; in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: [...]]]></description>
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		<slash:comments>26</slash:comments>
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		<title>Anatomy of a Great PR Pitch</title>
		<link>http://geofflivingston.com/2010/09/09/anatomy-of-a-great-pr-pitch/</link>
		<comments>http://geofflivingston.com/2010/09/09/anatomy-of-a-great-pr-pitch/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 16:08:43 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Me, Myself and I]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[pinkdingo]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[scott arneill]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1748</guid>
		<description><![CDATA[When I woke up this morning the following pitch was waiting for me in my email&#8230; Hi Geoff &#8211; I hope all is well. I&#8217;m a fan of your writing and share the same area of focus. I started Pinkdingo.com, which we launched in Beta form in March and are now overhauling with a very [...]]]></description>
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		<slash:comments>8</slash:comments>
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