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	<title>Geoff Livingston&#039;s Blog &#187; pr</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>Marketing in the Round Infographic: The Tip of the Iceberg</title>
		<link>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/</link>
		<comments>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/#comments</comments>
		<pubDate>Mon, 14 May 2012 11:19:43 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[geoff livingston]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing in the round]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4774</guid>
		<description><![CDATA[Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini&#8217;s post here about how the book happened. Immersed in the era of visual media, what better way to start the day [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Why &#8220;The Pitch&#8221; Will Perpetuate Bad Practices</title>
		<link>http://geofflivingston.com/2012/04/24/why-the-pitch-will-perpetuate-bad-practices/</link>
		<comments>http://geofflivingston.com/2012/04/24/why-the-pitch-will-perpetuate-bad-practices/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 11:07:17 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[bad]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[McKinney Advertising]]></category>
		<category><![CDATA[moneyball]]></category>
		<category><![CDATA[olivier blanchard]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Pitch]]></category>
		<category><![CDATA[WDCW]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4633</guid>
		<description><![CDATA[Perhaps you have seen the preview episode of The Pitch, AMC&#8217;s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This [...]]]></description>
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		<slash:comments>24</slash:comments>
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		<title>Six for Six</title>
		<link>http://geofflivingston.com/2012/04/16/six-for-six/</link>
		<comments>http://geofflivingston.com/2012/04/16/six-for-six/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 23:40:36 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Fifth Estate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Me, Myself and I]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shiny]]></category>
		<category><![CDATA[shiny object syndrome]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4613</guid>
		<description><![CDATA[Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I&#8217;m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>The PR Industry Can&#8217;t Help Itself</title>
		<link>http://geofflivingston.com/2012/03/28/the-pr-industry-cant-help-itself/</link>
		<comments>http://geofflivingston.com/2012/03/28/the-pr-industry-cant-help-itself/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 15:13:32 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Congress]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[salvageable]]></category>
		<category><![CDATA[Senate]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4576</guid>
		<description><![CDATA[Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can&#8217;t help [...]]]></description>
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		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>The Secret to Success: Impact and Experience</title>
		<link>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/</link>
		<comments>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:07:56 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Commencement]]></category>
		<category><![CDATA[commonwealth]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[job market]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mass]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[VCU]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[virginia comonwealth university]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4189</guid>
		<description><![CDATA[I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University&#8217;s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today&#8217;s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon [...]]]></description>
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		<slash:comments>1</slash:comments>
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