The PR Industry Can’t Help Itself

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

The Secret to Success: Impact and Experience

I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University’s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today’s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon Newman and the rest of the faculty at VCU for having me. And thanks to those of you who took the poll and answered questions on the challenges facing today’s communications students entering the job market. Commencement Speech for VCU Mass Communications School Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

Fixes for Three Lousy PR Pitches

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) The XXX Blogger Already Wrote About It Pitch This one is really annoying. It usually comes from someone you know in a passing manner, or is a cold pitch from a PR person. It goes something like this: “Hey Geoff. I was hoping you would write about xxxx. Joe Schmo (or Mary Doe) already wrote about it here: (INSERT URL). […]

Read more
Linkedin Google+ Facebook Twitter

Book Title Revealed: Marketing in the Round

This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag with our book now listed on Amazon and Barnes & Noble. Special congratulations again to Gini, who is making her first appearance as a published author. Her post today on Spin Sucks discusses some of the feeling that comes with that. Generally, Gini’s ability to market has been eye opening. She is stellar, and deserves to be one of the […]

Read more
Linkedin Google+ Facebook Twitter

How PR 2.0 Created the Social Media Bubble

Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: retweets, impressions, follower counts, blog rankings, and other public measures of “conversation.” Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation. It’s the same industry that during the 1.0 era relied on similar metrics, such as number of press clippings, impressions (sound familiar?), and the winner of all metrics, ad equivalency. Current […]

Read more
Linkedin Google+ Facebook Twitter

Anatomy of a Great PR Pitch

When I woke up this morning the following pitch was waiting for me in my email… Hi Geoff – I hope all is well. I’m a fan of your writing and share the same area of focus. I started Pinkdingo.com, which we launched in Beta form in March and are now overhauling with a very specific focus that will differentiate us (and our value-add for charities) quite substantially in a pretty crowded field (online fundraising). Also, it looks like we have the same taste in motorcycles (see below)…. Anyway, I’d love to chat with you sometime soon about what we’re up to and planning, and online giving in general, if you’re game to do so. I am particularly interested because […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Cade Martin (@cademartin) Photo Shoot by Geoff Livingston
Cotton Candy Potomac Sunrise by Geoff Livingston
The Lotus Giant by Geoff Livingston
Dee Wong by Geoff Livingston
Morning of the Pink Lotus by Geoff Livingston
Gretchen Schaefer by Geoff Livingston
Sunrise Over the Potomac (No HDR) by Geoff Livingston
The Rososevelt Bridge at Sunrise (No HDR) by Geoff Livingston
Brooklyn Bridge (No HDR) by Geoff Livingston
Old School Ducati 250 (No HDR)) by Geoff Livingston
Old School Ducati 250 by Geoff Livingston