Automation Is Everything But the Machine

When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.

Read more
Linkedin Google+ Facebook Twitter

Why Your Marketing Stinks and How to Fix It

Image by Lune Rambler The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it. Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to them. Since we don’t really know each other, it’s probably rude of me to say that your marketing stinks. Fair enough. The thing is, I’ve taught thousands of organizations and businesses how to do effective marketing and here’s what I can say: your marketing might not stink, but you’ve probably got some Extreme Marketing Mayhem going on. Why the mayhem? […]

Read more
Linkedin Google+ Facebook Twitter

Getting Ready for the Long Write

Image by hashmil Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When beginning such a project, it helps to have a writing program, very similar in nature to a training program that an athlete dedicates him/herself to prepare for a marathon or a long season. Here are some methods that helped with these five projects: Use a Blueprint Image by emanueleED Many authors use the table of contents as their blueprint. Some business writers like larger arcs — themes like the Fifth Estate — that guide their overall effort. This is analogous […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

My Photos

Freedom Begins at Home by Geoff Livingston
The Jefferson Memorial on a Foggy Night by Geoff Livingston
Capture an Icon by Geoff Livingston
The End of Autumn by Geoff Livingston
Swimming in the Mist by Geoff Livingston
Sunset at the Campfire by Geoff Livingston
What it's all about (iPhone 6+ shot) by Geoff Livingston
Wild Maize (Weekly Living through the Lens Challenge: Holiday Foods) by Geoff Livingston
A Lovely Stroll by Geoff Livingston
Class 5 Rapids: Great Falls in Late Autumn by Geoff Livingston
Sunrise Over Washington by Geoff Livingston