Six for Six

Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through Social When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone […]

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Fixes for Three Lousy PR Pitches

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) The XXX Blogger Already Wrote About It Pitch This one is really annoying. It usually comes from someone you know in a passing manner, or is a cold pitch from a PR person. It goes something like this: “Hey Geoff. I was hoping you would write about xxxx. Joe Schmo (or Mary Doe) already wrote about it here: (INSERT URL). […]

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Journalists, PR Pros and Bloggers, Oh My!

by Jeremy Pepper The past month had two interesting data points on content: ProPublica noted that public relations professionals now outnumber journalists 3:1, which is changing the face of journalism. Then the FCC noted that the dearth of local journalism is, well, hurting journalism and local communities (a nice overview off the stories and the story is here). Neither of these stories are surprising: the death of local stories has been happening for the past 10 years; it has less to do with the economy but more to do with the profit margins of the large media conglomerates – who are in business to make their shareholders (and owners) money. Picking up a local paper in the past five years, […]

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What ARE Influencers Good For?

The influencer hype bubble overvalues the role of popular digital voices in an online marketing program. Influencer attention can’t sustain a community over the long term, and using them often fails to produce strength of online community and actual business measurements. Rather than producing another post deconstructing the influence model, let’s try to take an objective look at what influencers can and cannot lend to an organization’s communications program. It’s important to understand what influencers achieve in the larger social context. For the most part that consists of bursts of attention, and a perception of validity. In essence, this is the online version of media relations: Earned social mentions creating an aura of credibility. Just like the traditional PR world, […]

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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Colonial BBQ by Geoff Livingston
Aladdin, George Washington's Christmas Camel by Geoff Livingston
Christmas Star by Geoff Livingston
Holiday Decorations in the Mayflower Lobby by Geoff Livingston
Protect This Tree, We Will by Geoff Livingston
Great Falls in Winter (Panorama) by Geoff Livingston
Where It All Went Wrong by Geoff Livingston
Georgetown Panorama by Geoff Livingston
The Aulds by Geoff Livingston
JFK's Living Memorial by Geoff Livingston
FloJoe in the Rain by Geoff Livingston