“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling
True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, organizations and societies adapt to the unknown. They break new ground and help us understand how change will impact us, technologically or sociologically.
You see blogs titled like this periodically, and they get tons of attention from top online voices. Invariably, the post is how to promote one’s self as a thought leader, not actually how to offer valuable thought. And that’s a damn shame because while this will certainly vault someone to the level of modern pundit, it rarely achieves the desired effect of producing true thought leadership. So how do you become a real thought leader?