Posts Tagged ‘pundit’

How to Become a Thought Leader

Posted on: March 20th, 2012 by Geoff Livingston 16 Comments

Amidst the cherry blossoms, MLK stands tall

“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling

True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, organizations and societies adapt to the unknown. They break new ground and help us understand how change will impact us, technologically or sociologically.

You see blogs titled like this periodically, and they get tons of attention from top online voices. Invariably, the post is how to promote one’s self as a thought leader, not actually how to offer valuable thought. And that’s a damn shame because while this will certainly vault someone to the level of modern pundit, it rarely achieves the desired effect of producing true thought leadership. So how do you become a real thought leader?
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The Audacity of Corporate Social Media Failure

Posted on: February 7th, 2012 by Geoff Livingston 24 Comments

Failure - Essentials
Image by Rick Audet

It was interesting reading all of the social media criticism about Google’s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of “FAIL” include the anticipated demise of the brand’s entire reputation, the stupidity of the management team, and a lament about companies “never getting it.”

Another example: Last December’s dissecting of Apple’s rigid social media policy that bars any meaningful discussion of the company by employees. There was no great shocker here given the company’s approach to product development and public blogs that leak Apple product news. Yet, the company was painted black and evil for it.

OK. Apple just reported $13 billion of profit last quarter, its best quarter ever. Meanwhile, its more social media friendly competition never get close to performing on this level.

Let’s be clear. Marketing is not about pleasing social media aficionados. It should deliver ROI or outcomes that boost a company’s bottom line.

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How Instagram Restored My Faith in Social Networking

Posted on: December 7th, 2011 by Geoff Livingston 25 Comments

Photo

If you have not played with runaway hit mobile social network Instagram, you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form.

With more than 13 million people on Instagram, you can see some fantastic sharing. It is innately personal and wonderful.

Gone from the mix is the usual social media punditry and sword fighting. Instead you simply have real experiences throughout the average day. It’s just photos, sharing and comments, and nothing more.

Instagram exists on the mobile web, and is not tethered to the web. Rather it is on your iPhone or iPad via application (soon coming to Android). It only lives on the most personal and portable electronic devices. I think that in combination with its simplicity is what makes the network so special.

You see, on the go people can only be people. It’s not contrived, and thus sharing is unusually naked and revealing. People show each other how they see the world. Yes, you can share professional or well edited photos via your phone, but generally Instagram is a social phenomena of the moment. It feels safe, and unbelievably relational.

Sure, companies are trying to figure out how to tap into the incredible Instagram phenomena. And Instagram itself is another social network in search of a revenue model (advertising looks like the probable path). With an open API, people are exploring how to harness the photos, including search by city.

But for now, Instagram is very pure in its simple peer-to-peer interaction. And in that sense, it is a welcome relief in comparison to the over-commercialized Facebook, Twitter, and blogosphere.