The Audacity of Corporate Social Media Failure

Image by Rick Audet It was interesting reading all of the social media criticism about Google’s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of “FAIL” include the anticipated demise of the brand’s entire reputation, the stupidity of the management team, and a lament about companies “never getting it.” Another example: Last December’s dissecting of Apple’s rigid social media policy that bars any meaningful discussion of the company by employees. There was no great shocker here given the company’s approach to product development and public blogs that leak Apple product news. Yet, the company was painted black and evil […]

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How Instagram Restored My Faith in Social Networking

If you have not played with runaway hit mobile social network Instagram, you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form. With more than 13 million people on Instagram, you can see some fantastic sharing. It is innately personal and wonderful. Gone from the mix is the usual social media punditry and sword fighting. Instead you simply have real experiences throughout the average day. It’s just photos, sharing and comments, and nothing more. Instagram exists on the mobile web, and is […]

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Current Social Network Punditry Causing Naps

Image by LOLren Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring? Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. Interesting? Yes. Meaningful? No, not until you get to experience the show a couple of times. The difference is that instead of several TV critics, we have tens of thousand of so-called experts offering declarations at ever opportunity. The social media marketers who claim to know how these features will impact business are just ridiculous. Sorry. It’s laughable. Can anyone possibly […]

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Some Truths About Crowdsourcing

In today’s online world, the term crowdsourcing gets bandied about quite a bit. It’s the most difficult and visible form of community-based social engagement. For companies and nonprofits alike it has become a nirvana-like state to attain. Yet, much of today’s conversations deal with fleeting uses of “crowdsourcing,” such as asking questions of Twitter communities. There are also plenty of interesting articles about benefits and the possible impact of sustainable crowdsourcing (as well as the tools to do it) but I find that the pragmatic how-to experience is missing. The issue with the resulting lack of information is that most folks have no idea how difficult sustained crowdsourcing can be. I’ve had a couple of turns at it myself with […]

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Twilight on National Harbor by Geoff Livingston
End of Day Washington, DC by Geoff Livingston
Potomac River Sunset in Alexandria HDR by Geoff Livingston
Great Falls, a Wide Angle Perspective by Geoff Livingston
The Great Falls of the Potomac River by Geoff Livingston
Panorama Sunset Over Rosslyn by Geoff Livingston
Twilight at Half Moon Bay by Geoff Livingston
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Autumn on the Marsh by Geoff Livingston
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