Judy Dench looking over coffins in a scene from Skyfall, image by Sony Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.