Going Beyond Transactions to Learn More

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders. Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in turn, increase many desired marketing key performance indicators. Lower cost technologies make learning easier today, whether that’s using interstitial survey technologies, CRM tracking tools, or analytics. I talked recently with Everyday Health VP of Market Research Carolina Petrini about how they are using Crowd Science to learn more about their stakeholders. They wanted to go beyond knowing that their readers […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Urban Sunrise by Geoff Livingston
National Harbor Sunrise by Geoff Livingston
Temptation by Geoff Livingston
Hunger by Geoff Livingston
Fishing on the Potomac by Geoff Livingston
Requiem for Summer by Geoff Livingston
Into the Woods by Geoff Livingston
Golden Cobblestones by Geoff Livingston
Foucault's Pendulum by Geoff Livingston
Downtown Philly by Geoff Livingston
An Artful Dawn by Geoff Livingston