Why Email and Search Outsell Social

Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are not meaningful sales drivers. Correlating this data, ExactTarget surveyed more than 700 consumers (ages 15+) in its 2012 Channel Preferences study, and 77% responded that email was preferred over social media for communications for promotion offers. Opt-in email and click throughs driven by paid search represent private acts of engagement that occur deeper in an online sales cycle. While the […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


MarketingSmarts Podcast

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

They Made the Ultimate Sacrifice to Protect Our Future by Geoff Livingston
Temple in the Water by Geoff Livingston
Salt Lake Temple by Geoff Livingston
Red Is My Favorite Color by Geoff Livingston
A Special Assignment by Geoff Livingston
Night Train by Geoff Livingston
South Street by Geoff Livingston
The Mirror of Dawn by Geoff Livingston
The Bridge Never Sleeps by Geoff Livingston
Things Money Cannot Buy: Chopsticks by Geoff Livingston
Pretty in Pink by Geoff Livingston