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Protect the Social Shield

The social media reality for pro athletes is not a comfortable one. Young men suddenly empowered with incredible amounts of money and attention is a recipe for uncomfortable situations and overdeveloped senses of entitlement. Add in “friends” who are quick to gain a little notoriety by being the one to post a photo or a tweet about a less than pleasing situation, and you have utter chaos. You need go no further than last month’s Riley Cooper scandal. The Philadelphia Eagle was drunk at a Kenny Chesney concert, and yelled a racial slur at a security guard. Someone caught the incident on their mobile phone and posted it to YouTube. And so ensues a national media story that involves the […]

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Life with a Scarlet Letter

This blog post is running in support of my Punish Geoff Fundraiser: Civilination! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. Part of that reparation is learning to live with that negative reputation publicly — my proverbial Scarlet Letter — and handle new disagreements. At SxSW two different people informed me how a person was telling everyone what an A&^hole I was every time my name came up. It’s no coincidence that this person is someone I wrangled with on here and elsewhere. He’s not the only one. So the damage […]

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Want Clients? Amaze Them

We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them. This extends beyond strategic and tactical savoir faire to actual practice. An attitude of service creates the word of mouth every brand wants, the kind that drives value and attracts prospects that want similar outcomes. Here are some client service tips for consultancies seeking to develop winning reputations. Get Dirty Geoff Livingston on Google+

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Is It Hip to Be Square?

The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments, voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). The reality of the situation is even from a simple brand reputation standpoint, it’s time to get your square and protect your brand integrity. The last thing you want is someone else owning your brand on Google+! What if it actually takes off? Or worse, what if an unforeseen blogodrama savages your brand reputation on Google+? Beyond that, there is the very obvious search value of being on Google+. […]

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The Fallacy of a Strong Defense

“The lady doth protest too much, me thinks.” Hamlet, Act III, scene II Image by M Hillier When you engage in questionable acts, sometimes you or your organization have to set the facts straight to protect brand reputation. Many individuals and some brands tend to want to over-defend themselves. Instead of removing the tarnish, strong defenses can do the opposite, keeping an issue alive, and in most cases suggest a complicit nature in the brands’ actions. Questionable is defined as when the community starts publicly doubting your approach or acts. Note this is the public’s perception, not when you think you are right. A recent example is the White House protest of Standard & Poor’s well broadcasted credit rating downgrade. […]

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Loathing Groupon for Thrusting the Truth Upon Us

Much has been said about Groupon‘s questionable ads that ran during the Super Bowl. It’s reached a point that Groupon pulled the ads and CEO Andrew Mason apologized for making people feel bad. Yet, little has been said about why the ads invoked such visceral reactions other than change maker Stacey Monk’s spot-on reflection. Frankly, we hated Groupon’s ads because they showed Americans our true nature. Specifically, the United States as a country gives nonprofits a lot of lip service, but when push comes to shove, we fail to change. Consider all of the talk about environmentalism, yet America still consumes more than any country in the world. We fail to act, and though we emote, our collective actions as […]

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