When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

Read more
Linkedin Google+ Facebook Twitter

Going Beyond Transactions to Learn More

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders. Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in turn, increase many desired marketing key performance indicators. Lower cost technologies make learning easier today, whether that’s using interstitial survey technologies, CRM tracking tools, or analytics. I talked recently with Everyday Health VP of Market Research Carolina Petrini about how they are using Crowd Science to learn more about their stakeholders. They wanted to go beyond knowing that their readers […]

Read more
Linkedin Google+ Facebook Twitter

Tattooing My Body “LIVESTRONG” for Cancer Research

Updated 3/14 at 10:30 a.m.: WE MADE IT! We have raised $5125. Thank you to the more than 100 donors! As some of you know, I have a close relative came down with cancer last year (he chooses to remain unnamed, but his cancer is now in remission). It turns out that my Cousin Paula (photo below) also came down with breast cancer last year, too (also in remission). That’s why I have decided to donate a little piece of my body to fundraise for cancer research with the Lance Armstrong Foundation. If I successfully raise $5,000 by midnight on Sunday, I will literally get the LIVESTRONG brand tattooed on my body in Austin at SxSW on Monday. Here’s the […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

My Photos

Sunrise in Charleston by Geoff Livingston
Happy Bench Monday: Autumn in Dykes Marsh by Geoff Livingston
Union Station by Geoff Livingston
Mystery Woman by Geoff Livingston
In the Forest by Geoff Livingston
Autumn Arrives by Geoff Livingston
Watching the Power of the Falls by Geoff Livingston
The Great Falls of the Potomac by Geoff Livingston
October Sunrise - One Tree Edition by Geoff Livingston
Just Another Day in Front of the White House by Geoff Livingston