Posts Tagged ‘research’

Going Beyond Transactions to Learn More

Posted on: May 4th, 2012 by Geoff Livingston 1 Comment

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders.

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in turn, increase many desired marketing key performance indicators. Lower cost technologies make learning easier today, whether that’s using interstitial survey technologies, CRM tracking tools, or analytics.

I talked recently with Everyday Health VP of Market Research Carolina Petrini about how they are using Crowd Science to learn more about their stakeholders. They wanted to go beyond knowing that their readers were predominantly women to:
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Tattooing My Body “LIVESTRONG” for Cancer Research

Posted on: March 8th, 2010 by Geoff Livingston 208 Comments

Updated 3/14 at 10:30 a.m.: WE MADE IT! We have raised $5125. Thank you to the more than 100 donors!

Livestrong for banners.jpg

As some of you know, I have a close relative came down with cancer last year (he chooses to remain unnamed, but his cancer is now in remission). It turns out that my Cousin Paula (photo below) also came down with breast cancer last year, too (also in remission). That’s why I have decided to donate a little piece of my body to fundraise for cancer research with the Lance Armstrong Foundation.

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If I successfully raise $5,000 by midnight on Sunday, I will literally get the LIVESTRONG brand tattooed on my body in Austin at SxSW on Monday. Here’s the donation page, please contribute today. Further, changeblogger and friend John Haydon has committed to getting his own tattoo if we reach $6500 in donations!

It's Done!

Last year’s SxSW tattoo

livestrong.jpg Before you laugh too much (OK, go ahead), I just want explain a little bit. The family cancers caused me to become interested in related charities. . There was a possibility of a three year old toddler without a parent, and how we were all going to help out the surviving parent. After my cousin Paula was diagnosed for breast cancer (early stage), she could not get health care coverage for three months. I believe we can change this.

And yes, I am no stranger to tattoos. This would be my seventh, and yes, I can live with LIVESTRONG on my body. I don’t think this is everyone’s cup of tea (see related post)…

So on to SxSW. And with your help, a nice contribution for cancer research and a new tattoo.

P.S. Check out this blog post about the LIVESTRONG brand, where I discussed people tattooing LIVESTRONG on their bodies!

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