Why Marketing in the Round, Anyway?

Gini and Geoff Social Life Pic

It is the final day to enter and win one of 10 free autographed copies of Marketing in the Round on Goodreads! As a special treat, co-author Gini Dietrich will autograph the books, too! So what are you waiting for? In addition, Gini will be our guest hostess for this post, and moderate all comments. Enjoy your time with one of the social web’s best!

One of the most common questions Gini and I got during our book tour last Spring was why did you call the book “in the Round?”

We needed to figure out a way to convey the of a convening of the marketing function. The collective meeting unites disparate departments and silos in and out of the marketing function to integrate multichannel strategies.

So we took a card out of the theatre world, and dubbed the meeting, “Marketing in the Round.”
Continue reading

Please Help Me

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round.

Me and my co-author Gini Dietrich are hosting a virtual book launch party at 1 EST on Monday (register here) that I hope you’ll attend. If you live in Chicago, you are welcome to attend the live launch party. We’re trying to break the top ten business lists on both Amazon.com and Barnes and Noble for that hour! If we succeed, Gini is going give me a shaving cream pie in the face.

Ifdy Perez Serves Me a Pie in the Face

Continue reading